Living DNA Launches Genealogy and Wellbeing DNA Kit at Lowest Retail Price Point in Sector

NEWS: Press Release this week from Living DNA




SOMERSET, United Kingdom, Oct. 17, 2019 /PRNewswire/ — Living DNA (, the global direct-to-consumer genealogy DNA service that does not sell or share customers’ DNA or data with third parties, today announced their entry into the health sector. In addition to the new Living DNA Wellbeing kit for $129, a $49 Starter DNA Kit is also available designed for the billion people who could benefit from DNA testing but are unsure of which part of testing they want.

The Starter Kit is a taster experience including a high-level global view of your ancestry, the ability to find DNA matches with people across the world, wellbeing reports focused on supporting your diet and exercise and the analysis of over 700,000 areas of your DNA code. Once you’ve taken your test you can select deeper insights and reports.

Living DNA has also overhauled its customer results platform and introduced a new Wellbeing Kit experience for users, aiming to cut down 80% of illness and disease that is lifestyle-related. Unlike other firms that focus on health conditions, Living DNA is first exploring areas of your life influenced by your DNA where a customer can make changes which can lead to a greater quality of life.

David Nicholson, co-founder advises: “Before we launched Living DNA, we always felt and understood that the power DNA offers people an opportunity to enjoy a greater quality in their lives. This comes not only from enriching relationships with your family but also understanding the way your body responds to different diets and exercises. By looking at the whole picture, it’s possible to move from the era of post cause treatment to true preventative medicine.”

Co-Founder Hannah Nicholson shares that, “We are the people’s DNA company in terms of privacy and affordability. We see it as our responsibility to make sure everyone has access to information in a way that can truly transform their lives. Each of us has the power to take charge of our wellbeing with simple changes that could save healthcare systems around the world billions of dollars, cut waiting lists for critical care and spark GDP increases.”

The firm is building on its foundation as one of the leading companies that provides ancestry testing services worldwide with a mission of making sure each customer is in charge of their own DNA, and never doing anything with a customer’s DNA information that they have not requested.

Living DNA stands strong in its privacy promise to never share or sell your information and only do what you request the company to do with it. This is unique in an industry where firms across the world freely sell and share information without users being fully informed.

About Living DNA
Living DNA is a collaboration of world-leading scientists, academic researchers and genetic experts from across the globe.

The founders of the company, David & Hannah Nicholson, saw an opportunity to bring DNA to the people, making the testing process simple with results that could transform people’s lives. The company launched in 2016. Based in the UK, Living DNA follows the EU’s GDPR rules and will never sell or share its customers’ DNA or data with third parties.

Living DNA offers world-leading ancestry testing designed to enrich your family life, wellbeing services to help you know yourself better and a growing range of tools to track your progress.


Disclosure: Please note the image link above is an affiliate link. This does not mean that you pay more, just that I make a percentage on the sales from my links. The payments help me pay for the cost of running the site. You may like to read this explanation here:

Send to Kindle

Clearing up questions about DNA for Ancestor research

Disclosure: Please note this post contains affiliate links.


New Book:


I was sent a review copy of Pen & Sword’s book Tracing Your Ancestors Using DNA,* a Guide for Family Historians and it really is clearing up some of the questions that I had about DNA tests for discovering my ancestors.

Like many, I have done a DNA test or two and then I look at the results and while I can see some “cousins” that I have no idea how we are related, I still wonder what else I can do with my results having taken the test.

There is always the worry that I may have chosen the wrong test to do, and can someone explain what the principles and the purpose of DNA testing is?

Tracing Your Ancestors Usng DNA  *


It is therefore great to have got my hands on a book that aims to make it clear what is the science behind DNA and how it can be of use to those of us who want to use it for furthering our family tree research. It is welcome that the book states that we need to use DNA results in collaboration with traditional record research and so it is important that we continue to look for ancestors in the records as before.  This book covers the subject of DNA in a way that genealogists will find useful and sympathetic to what we are trying to achieve in our research.

Tracing Your Ancestors Using DNA is edited by Graham S Holton with contributions from John Cleary, Michelle Leonard, Iain McDonald and Alisdair F. Macdonald and they compare various DNA tests, explain the principles and purposes of doing a test, cover the ethical and legal issues raised and describe what can be learnt from the DNA of our distant ancestors.

I was impressed by how I came away having learnt a lot, even though it is a quite complex subject to tackle. I will admit, however, that it did need some careful reading in some cases before I experienced a number of those “light-bulb” moments when I realised that I now understood more about Y-DNA,  mtDNA, and atDNA.

Recommended for anyone thinking of doing a test – this is an informative volume that most will find interesting to read.


Priced £14.99 but discounted to £11.99 at time of writing.

Read more at Pen & Sword’s website here: Tracing Your Ancestors Using DNA *




*Disclosure: Please note this post contains affiliate links. This does not mean that you pay more just that I make a percentage on the sales from my links. The payments help me pay for the cost of running the site. You may like to read this explanation here:

Send to Kindle