While I was taking a break from researching my family tree I took a look at a finance site this morning. My attention was drawn, because of my interest in Family History, towards a report on Investors.com about a stock that’s been one of the market’s big winners during the past year and a half in the USA.
It is, of course, Ancestry.com Inc. the group of family history web sites, including Ancestry.co.uk, that many of us use or have probably used in the past to dig into our family tree and dig up things like births, marriages and deaths, census record and more. It became listed in November 2009 and so it is considered to be relatively new to the market.
But already Investors.com reveals that:
” … a lot of people seem to be interested in that information. Sales growth ranged from 36% to 41% during the past four quarters.
* Earnings growth has had some big swings, but came in at a hefty 125% last quarter.
* Looking ahead, analysts see earnings rising 51% this year and 30% next year.
* The stock’s Relative Strength Rating is 96. That rating compares Ancestry’s price performance to the rest of the market. So Ancestry is outperforming 96% of the other stocks in the market.
* Still, its Accumulation/Distribution Rating is a D-. So some big investors have been selling the stock.”
All this shows that, across the world, people like us are so taken by the Family History bug that we are willing to spend money in the pursuit of our hobby.
Now I know, from feed back on my blog and on my facebook page, that some people believe that the subscriptions to sites like these are getting out of their reach. It would seem that the Israeli owned MyHeritage may have understood this trend in the market as it is reported on another website I found called Businessinsider.com, that they are developing a way to share the costs of subscriptions to their site.
MyHeritage, which makes it money from advertising as well as premium subscriptions has a quite clever way of getting family history researchers to pay for premium subscriptions to its site and that is to encourage your friends and family to chip in.
According to Business Insider:
“You can create a “Family Goal” to encourage other family members to subscribe.
This has some precedent, in different ways, in online fundraising campaigns, which encourage donors to reach a goal, and in group buying. Obviously it makes sense in a genealogy site, where a family may be involved in matching their heritage, but it can also make sense for any site that is used by a group (for example a group publishing platform).
It’s a clever mechanic, and it will be interesting to see whether it works for MyHeritage and whether other social sites implement something similar.”